I’m really not a fan of describing other musicians as “competitors”. Ultimately we’re all in it together and our aim as artists is to make brilliant art, not see who can sell the most. If you start out with this ‘market’ focus, chances are you’re not making music for the right reasons. The number one tip I’ve been giving young bands that have got in touch with us is make as many friends as possible and go to as many gigs as possible. If you support others, others will support you.